Nowadays it seems
harder than ever to be good – and even harder to stay good. With
ever increasing does of violence, corruption, seduction, etc. Being
force-fed to us from all sides – be it by a TV commercial, an ad in
a magazine, a film or a billboard – it requires an extra, concerted
effort to stay aloof from bad influences, to stay clean. A mere
splash of bad coduct can leave a lingering stain and spoil an
otherwise pristine character. We all know how a blotch of tomato
ketchup stands out loud on a gleaming white T-shirt. But as explained
by the Japanese proverb “The reputation of a thousand years may be
determined by the conduct of a single hour.” A bad impression is
harder to shake off than it is to earn a good one.
Thomas Paine's
observation rings louder than ever, “Character is easier kept than
recovered.”

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